A Review on Consumer Behavior Towards Online Shopping using Machine Learning

Abstract

Study of consumer behavior in online shopping, as a rule, manages identification of consumers and their purchasing behavior. The purpose of such studies is to verify who purchases where, what, when, and how. The analysis of such consumer behavior is useful to get the buyer's prerequisites and requirements for their future aims towards the product. Through this review, E-commerce organizations can follow the utilization and sentiments appended to their items and adopt suitable promoting strategies to give a customized shopping experience to their buyers, consequently expanding their hierarchical benefit. This paper purpose to utilize information-driven promoting models, for example, information perception, natural language processing, and AI models that help in getting the demographics of an association. Additionally, make recommender frameworks through cooperative filtering, sentiment analysis, and neural networks.